ABOUT US

SFuels was born to provide the right fuel at the right time for both performance athletes and active lifestylers. Go Longer doing what you love!
OUR FOUNDERS

While training Leighton and Nicole found that the market for training drinks and bars was full of sugar, syrup and refined grains. "With my nutrition training and ultra endurance racing experience - I knew we could create something better. So after two plus years of product development, SFuels was born... "

OUR EXPERTS & ADVISORS

DR. DAN PLEWS

Sports Scientist 
IRONMAN® Kona Age Group Record Holder 
World Class Coach

MEET DAN
BOB BABBITT

Endurance Industry Media Icon

USA Triathlon and Ironman

Hall of Fame Inductee

ZACH BITTER

Ultramarathon Athlete & Coach
Multiple 100 mile Track and Treadmill
World Records

MEET ZACH

OUR WORLD CLASS ATHLETES

HAYDEN WILDE

Olympic Bronze Medallist 
Tokyo 2022
XTERRA® World Champion
WTC Champion

DR DAN PLEWS

IRONMAN® Kona Age 
Group Record Holder

ZACH BITTER

Multiple 100 mile Track and 
Treadmill World Records

MATT KERR

IRONMAN® New Zealand 
Age Group Record Holder
IRONMAN® Utah Age
Group World Champion

NICOLE BITTER

Ultramarathon Course Record
Holder & Champion