OUR FOUNDERS
While training Leighton and Nicole found that the market for training drinks and bars was full of sugar, syrup and refined grains. "With my nutrition training and ultra endurance racing experience - I knew we could create something better. So after two plus years of product development, SFuels was born... "
OUR EXPERTS & ADVISORS
OUR WORLD CLASS ATHLETES

DR DAN PLEWS
IRONMAN® Kona Age
Group Record Holder

ZACH BITTER
Multiple 100 mile Track and
Treadmill World Records

MATT KERR
Ironman Age-Group World Champion (Utah)
Pro Triathlete

NICOLE BITTER
USATF 100 Mile Record Holer
Ultramarathon Course Record
Holder & Champion

ELIZABETH HEINBACH
IRONMAN® 70.3 Eagleman AG Champion 2021 / 2022
Pro Triathlete
