ABOUT US
SFuels was born to help everyone Go Longer through innovative low carb nutrition for sport, work and life.
ABOUT US
SFuels was born to help everyone Go Longer through innovative low carb nutrition for sport, work and life.
OUR FOUNDERS
While training Leighton and Nicole found that the market for training drinks and bars was full of sugar, syrup and refined grains. "With my nutrition training and ultra endurance racing experience - I knew we could create something better. So after two plus years of product development, SFuels was born... "
Meet LeightonMeet NicoleOUR FOUNDERS
While training Leighton and Nicole found that the market for training drinks and bars was full of sugar, syrup and refined grains. "With my nutrition training and ultra endurance racing experience - I knew we could create something better. So after two plus years of product development, SFuels was born... "
Meet LeightonMeet NicoleOUR FOUNDERS
While training Leighton and Nicole found that the market for training drinks and bars was full of sugar, syrup and refined grains. "With my nutrition training and ultra endurance racing experience - I knew we could create something better. So after two plus years of product development, SFuels was born... "
Meet LeightonMeet NicoleOUR EXPERTS & ADVISORS
Zach Bitter
Ultramarathon Athlete & Coach
Multiple 100 mile Track and Treadmill World Records
Michelle Hurn
Registered Dietitian and Ketogenic Health Coach
Author of “The Dietitian’s Dilemma”
OUR WORLD CLASS ATHLETES
HAYDEN WILDE
Olympic Bronze Medalist
XTERRA® World Champion
Superleague Champion
ZACH BITTER
Multiple 100 mile Track and
Treadmill World Records
DAN PLEWS
IRONMAN® Kona Age Group Record Holder
MATT KERR
IRONMAN® New Zealand Age Group Record Holder
NICOLE BITTER
Ultramarathon Course Record Holder & Champion
OUR WORLD CLASS ATHLETES
HAYDEN WILDE
Olympic Bronze Medalist
XTERRA® World Champion
Superleague Champion
ZACH BITTER
Multiple 100 mile Track and Treadmill World Records
DAN PLEWS
IRONMAN® Kona
Age Group Record Holder
MATT KERR
IRONMAN® New Zealand Age Group Record Holder
NICOLE BITTER
Ultramarathon Course Record Holder & Champion
OUR WORLD CLASS ATHLETES
HAYDEN WILDE
Olympic Bronze Medalist
XTERRA® World Champion Superleague Champion
ZACH BITTER
Multiple 100 mile Track and Treadmill World Records
DAN PLEWS
IRONMAN® Kona
Age Group Record Holder
MATT KERR
IRONMAN® New Zealand Age Group Record Holder
NICOLE BITTER
Ultramarathon Course Record Holder & Champion