2023 Applications (CLOSED)
Who is Team SFUELS / ENDUREIQ / PURPOSE ?
Team SFUELS / ENDUREIQ / PURPOSE was formed in 2019 as an active community of beginner athletes to professional triathletes, runners, swimmers, gravel bikers and more!
The team promotes performance endurance sport and longevity of healthy lifestyles. SFuels provides high quality clean nutrition founded in sport science and developed in partnership Endure.IQ.
SFuels and Endure.IQ have developed the RIGHT FUEL RIGHT TIME approach to allow athletes to support their highest performances, least risk of energy crash/bonking and gut/GI distress in races, and promoting optimal body composition and longevity in the sport of our passion. Our partnership with EndureIQ, founded and led by Dr Dan Plews, gives you the opportunity to access all the latest research, improve your knowledge through highest quality online courses and training with the best in the EndureIQ Squad and Zwift community.
We are proud to partner with PURPOSE who are committed to manufacturing the finest training and racing kits, using their proprietary hyper-mesh cooling fabrics. Proven in world championship winning, and world record setting pinnacles of endurance sport, you will gain access to the team suits, shirts and caps from PURPOSE.


WHAT AMBASSADORS DO
- Race exclusively in SFuels / EndureIQ / Purpose kit – other non-competing sponsor (or club) brands can be included with approval – just write to us
- Share your experience and the benefits of SFuels, EndureIQ and Purpose far and wide.
- Be active on social media and tag us at SFuels.sf, #SFUELS #RIGHTFUELRIGHTTIME, endure_iq, teampurpose
- Be active on the Team Facebook Page (share your prep, results and photos from races)
- Share SFuels content as requSupport, encourage and be respectful of other athletes est via social media
WHAT KIND OF ATHLETES ARE WE LOOKING FOR ?
We are looking for athletes who are interested in maximizing their performance and their health and wellness by using the Right Fuel at the Right time.
This includes learning about and advocating with SFuels, a lower carb lifestyle, and RIGHT FUEL RIGHT TIME approach, using SFuels nutrition products in your everyday life, training and race day.
It doesn’t matter what sport you love as long as you are passionate and engaged.


Do I need to be fast, What's the Cost and What's included?
No, you do not need to speedy fast or place on the podium. The most important aspect is that you are living an active, healthy lifestyle with SFuels nutrition products – and are happy to share, socialize and advocate it with SFuels, Endure.IQ and Prupose. First, last or injured we all have a story to tell and we want to hear and share yours.
There is no cost to join the team – we just need your passion for our products!
Here's What's Included
- SFuels: SFuels nutrition products will be available at a discounted price to all team members all year. Free shipping will apply in the USA if your order is over USD125 after discounts. For our International team members there will be 2 Free shipping opportunities during the year. Please note you are responsible for all local customs duties and taxes. During January and February and again in August and September there will be additional discounts added to the standard year long discount to help you get stocked up for the start of your season whether you are in the Northern or Southern Hemisphere You can email us any time with your questions – we are happy to schedule a one-on-one call if you need to talk about how to use SFuels products in your living, training and racing!
- Purpose: Team branded kit available all year round at a discount with special offers and free shipping for preorders placed in December
- ENDURE.IQ: Endure IQ Course and Squad discounts all year round with extra discounts available on select courses in January, April, July and October
Can I apply if i don't live in the USA?
Yes you can apply if you live outside of the USA.
SFuels will offer free shipping 2 times per year to destinations outside of the USA.
We encourage you to order in bulk.
Please note you will be responsible for all import duties and local taxes on your purchases. SFuels will not accept international returns.
Endure IQ and Purpose products can be purchased from anywhere in the world.


Dr. Dan Plews
Zach Bitter
HaydenWilde
Matt Kerr
PhD Exercise Physiology
Ironman World Champion AG
Ironman Kona Course Record AG
100 Mile World Record Holder
12 Hour World Record Holder
100 Mile Treadmill World Record
Olympic Bronze Medalist Super League Champion 3x u23 Triathlon World Champion
Ironman World Champion AG
Ironman and 70.3 Record AG
Meet our
Ambassadors
We're fortunate to partner with over 40 amazing athletes from all over the world and in a variety of sports. They're all passionate about LCHF nutrition and we're proud to help them achieve their goals.

Debbie Collingwood
Open Water Swimming

Dan Wilson
Triathlon

Robert Gray
Triathlete

Robert St-Denis
Triathlon

Beth Herold
Triathlon

Luke Vanderveer
Triathlon

Michele Sorenson
Triathlon

Graham Thompson
Running

Emma Cachemaille
Triathlon

Griffin Jaworksi
Triathlon

Lee Glaesemann
Triathlon

Cora Torres
Triathlon

TK Melina
Triathlon

David Haywood
Triathlon

Vicki Hill
Triathlon

Alan Bryson
Triathlon

Tony Konvalin
Triathlon

Jonathan Brown
Triathlon

Jose Romagoza
Triathlon

Wendy Thomas
Triathlon

Raymond Ordoveza
Triathlon

Dominick LaPorte
Running

Katrisha Brown
Triathlon

Joshua Duff
Triathlon

Salome Duff
Triathlon

James Tebbs
Triathlon

Kane McCollum
Triathlon

Ian Moore
Triathlon

Tim Reynolds
Triathlon
